How To Do PR
How To Do PR helps entrepreneurs, startups, and small businesses understand the basics of media relations, and get their first media hit without paying the high price tag of an agency.
Upon purchase you'll receive your How To Do PR e-book immediately, and from there we'll schedule your consulting call to get you set up with everything else, including personalized messaging, pitches written for you, and more.
The guide comprises the same tactics I’ve used for ten years in traditional media relations that helped me secure The New York Times, The Wall Street Journal, TODAY show, Forbes, and more.
You'll get your hands on everything you need to know to get started. Get a preview below of what's included:
- 60 minute complimentary consulting call to discuss your needs and how to best approach your goals
- Custom media list of 100 targets specific to your industry and needs
- 3 personalized pitches written to share your story
- Carefully curated messaging to craft your narrative
- New bio(s) on your business/yourself
- Pitch examples to help you craft your best pitch
- Pitch templates for different types of media targets, including broadcast, online, and more
- Best media etiquette when pitching
- How to pitch
- How to find your media targets and start connecting
- What to do once you hook their interest! Coordinating media opportunities and interviews
- Press release example
- Press release template
- When, why, and how you would use a press release
- Common PR FAQ
- Common PR mistakes to avoid
The end result? You'll be set up with everything you need to hit the ground running—and secure your own media.
You'll get pitch templates, press release templates, pitch examples, proper media etiquette, PR FAQ, and tactics needed to secure your own media.